Websites are fast approaching 1 billion in numbers. In this highly competitive cluster where every organization tries to give their best, it is getting really difficult to get your product/service noticed by your potential customer. Further, 92 out of every 100 people who search on the internet do not go past the first page of Google search. Just think, every time a visitor searches for any product/service are you are available on the first page of search engine the positive impact you will create on the visitors mind.
The only to get noticed by your customers and appear high on the search engine rankings is by getting SEO (Search Engine Optimization) for your website.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine - SERP, including Google, Bing, Yahoo and other search engines.
Once you do SEO for your website it, ensures that site is accessible and ranked high compared to the millions of other sites in response to a search query. SEO thus acts like a magnet and helps you get traffic to your website from search engines.
SEO is thus not a cost but an investment that you have done in your salesperson who is available 24/7 for 365 days a year generating traffic and getting you more business opportunities.